YUKI SHIMIZU

Executive Researcher
Yano Research Institute Ltd.

Joined Yano Research Institute in 2001 and has been in charge of marketing in the fashion-related consumer goods sector, mainly in the jewelry, apparel, and gift sectors, as well as in commercial complexes. She has extensive experience in researching store opening strategies for overseas brands, researching the ability of specific facilities to attract customers, and supporting the entry of domestic brands into the Chinese market.

In 2020, she was appointed as the General Manager of Branding & Innovation Service Group, Consumer Marketing Unit. Since 2021, she has been overseeing the independent research material “Femme Care & Femme Tech Market (Consumer Goods & Services)”, then she has been engaged in research and study of corporate activities around ‘Gendered Innovation’, which is innovation created from discoveries made through analysis of gender differences.